In one of my recent visits I saw three dentist in a posh area in Mumbai, who have their practices adjacent to each other. I asked them how they differentiate among themselves.The general answer is word of mouth and our quality of work. I agree that quality of work remains the most important factor but dentist in India have to use social media, websites and IT services to differentiate.There are many early adopters but others need to do the catch-up soon.
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