There was a discussion on linkedin on whether iPad will enhance MR - Doctor interaction. My take is that technology can never be substitute for human skills. But what about thinking in another way.What if there is an iPad application by a pharma company which explains about the product in details. From the pharma company perspective if they can make the doctor use the pharma application, then lot of information can be pushed to the doctor without the need of MR. Lot of transactional visits can be substituted by technology.This should be the future. I will dare to make a prediction that pharma workforce will be dramatically reduced in the next decade.
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